“Find joy in your everyday life.”
Judia Black loves to share her passion for good wine and good food. She is the founder and general manager of enJoie, a New York-based lifestyle, media, and events company. What started as a tradition in her childhood home in Montgomery, Alabama became a business venture for Judia. “I grew up in a family that embraced food as a way of sharing love and celebrating life’s pleasures, great and small.” Judia earned a Bachelor of Arts in mathematics from the distinguished Spelman College and a Master of Business in marketing and corporate strategy from the Ross School of Business at the University of Michigan.
After graduating, Judia made significant strides in finance, strategic planning, and marketing at some of the most globally recognized brands and companies including Walt Disney, Goldman Sachs, Hallmark Cards, CIGNA, and the award-winning advertising/marketing agency Ogilvy.
“I set out to make learning about a food and wine lifestyle fun and accessible to all and to promote a cross-cultural exchange of flavors and ideas.”
In the summer of 2001, Judia became a certified sommelier (wine expert) by the American Sommelier Association (ASA). Throughout the years, she began to learn all she could about wine. In the fall of 2008, Judia set in motion her plans to create enJoie. “The mission of enJoie is to continue and extend my family’s passion for gathering around the table to families around the globe,” she says. “I set out to make learning about a food and wine lifestyle fun and accessible to all and to promote a cross-cultural exchange of flavors and ideas.”
“I’m working on our eCommerce site now. I’d like to make the shopping process easier and relatively friction-free,” she says. “I’m also working to add cooking classes and winery tours to our events and experiences.” Judia continues to find joy in sharing with the world all that inspires her every day. No matter where she goes, the “enjoyment of wine and food as a comforting experience” is a universal pastime. This gives Judia the motivation to continue to pursue what she loves.